Discover more from Elliot Hartley
Launching a clothing brand
Lessons learnt from launching a brand over a year
Last year I discovered my dad’s old clothing brand. After a year of designing websites, talking to manufacturers, filming, editing, securing funding and a lot of hard work we’ve launched Vertigo Clothing.
About the brand
The name of the brand is Vertigo. Inspired through long nights in Val d’Isere’s AprèsSki world. Chilled resort-kit designed to unwind in sun-soaked ski bars. Our clothing can be traced back to pianist Dom Hartley who found time to define the brand in Bladon Lines chalets and bars in 1993, inspired between boozy renditions of Piano Man and American Pie.
Vertigo knitwear was one of the first to impregnate Irish woollen fabrics with Nikwax waterproof technology with the the chunky Vertigo sweater, selling out within weeks. Dom went on to form the band 29 Fingers, which to-this-day is one of the biggest party bands in the UK, fresh back from recent tours of the Alps - the band’s birthplace. Cut to our relaunch in 2022: First 12 - we’re back.
Overseen by me, Vertigo sets out to inspire a new generation who can share in Vertigo’s friendship as much as our lifelong friends from our 1990’s seasons. This limited edition first drop is just the beginning, an opportunity to be a part of our new journey and vision for the brand. You can buy it by clicking on the button bellow:
The brand took a lot of effort, but I’m so glad that it’s finally up. We’re now moving onto bigger projects working on even better products. Thanks for reading.